Originally Posted by Razele
^ Look bad and generic.
Everyone who wants a 'luxury' watch buys one.
I'd have to disagree, Tag Heuer just tends to be more modern, style-wise than others. Tag gets a lot of hate because of how they market themselves but you really can't blame them because it is what sells.
Take Omega for example, they are trying to go head to head with Rolex by taking them out of most ADs and increasing the price is a good long term move but it willt ake longer for them to be on par as Rolex, their image has to be redone and that won't happen anytime soon. Plus Swatch Group are being jackasses by controlling the watch movement supply so that their brand gets the advantage while also fighting the gray market (see Omega vs. Costco) to make Omega more prestigeous than it really is.
So with Omega raising their prices and one of the top 3 most well-known watches to the general public, of course Tag Heuer gets the market for people looking to get that first expensive watch whiole Rolex gets the upper echelon. Tag Heuer also aims at the younger crowd with their more modern designs. Plus they cover all the price ranges, fromt eh cheaper f1 to the more expensive $10k Grand Carreras. Omegas cheapest quartz is $2k. Plus I rarely see any problems with Tag Heuer either, the movements they use, although ETA, are pretty robust. While in Omega, who supposedly makes "in-house" movements has several problems with their co-axial on the SMP and the movements reliability on the Speedmaster. Tag Heuer has been pretty innovative in movements as well, the Calibre 36 based on the Zenith movement, the Calibre S and now the new 1887.
Tag Heuer just came out with a new in-house movement (based on a japanese movement)and will release it in the Carrera 1887 for the same price as the Carrera right now and the watch looks great.