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Burberry's headed to the heartland - Page 2

post #16 of 21
I would say the writer has been living in Manhattan too long. Despite his claims of being a midwesterner, he writes like a stereotypical coastal elite.

Kansas, Ohio, Indiana - oh my! Ever heard of Shaker Heights, OH; Olathe, KS? I can't think of an example in Indiana off the top of my head, but I know they exist. I went to college in the midwest with a lot of very wealthy kids from all of these states.

Also - perhaps the author should not be so quick to assume that Burberry is trying to get away from its Chav image. The concept of opening more stores in the US so that they can sell more stuff to Americans of all classes certainly doesn't sound like they're trying to be exclusive - it sounds like they're trying to sell more merchandise. Obviously Burberry has figured out that presenting themselves as an upscale brand, but selling to the masses is the way to go.

It's certainly worked for them in the UK. Without the Chavs, they might not even be in business anymore. Why wouldn't it work in the States?
post #17 of 21
Originally Posted by Pennglock

Look around yourselves next time you're on the subway and take note of the good people traveling to the boroughs. They're as sloppy a bunch as any- they really are. These are the people with comparable incomes to the average Midwesterner, not the folks walking around the upper east side. Compare apples to apples. People arent too anxious to rip on the Mexican kid wearing the oversided white t-shirt, because he probably doesnt have a lot of money. Well, neither does the guy in the nascar shirt.

I don't think you should use a city's public transportation system as the example of how well its citizenry dresses. That's not what we're talking about here. We're not talking about how well construction workers dress - we're talking about how well people who are supposed to be dressed up dress. Most of the people in NYC who get all dressed up for work don't ride the subway. I rode the subway every day for three years and never really saw anyone down there who was dressed well, but when I would get to the surface and get to where I was going - I'd see plenty of well-dressed people.

Can't speak much for the midwest, I've been to Chicago and it was alright. I've also been to Indiana on many occassions on account of family that I have there and I have to say that I wasn't impressed - with anything I saw there.
post #18 of 21
I'm not sure.... it is quite common for high-earners to take the subway to/from work in Manhattan.
post #19 of 21
This is a great post... and not just because I grew up in Johnson County KS, went to school in St Louis MO, and am now living in Chicago for my job.
post #20 of 21
Wealthy people in NYC are more inclined to take the bus.
post #21 of 21
Let's assume Burberry is right to think people in Kansas, Indiana, and Ohio can afford its clothes. However, Burberry is probably wrong to think that middle-aged men in those areas ("practical, sober-headed burghers," as the article calls them) are eager to dress in big-city style (or Chav style, if it's perceived as such), for change is gradual and often generational. Meanwhile, the younger, more fashion-forward men in those areas are unlikely to value the Burberry style.
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