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Burberry's headed to the heartland

post #1 of 21
Thread Starter 
Posted this over at AA, but it might get more interest here...

http://www.slate.com/id/2145165/?nav=tap3
post #2 of 21
I'm guessing the author of that article has never visited Johnson County here in Kansas. Dollar for dollar, it is one of the wealthiest counties in the nation - that combined with the laughably low cost of living makes for one hell of a spending market. Even here in Lawrence, about 30 miles away from Johnson County, you see practically every suburban housewife with Louis Vuitton, Coach, Gucci, etc.

Bring on the Burberry!
post #3 of 21
Quote:
Originally Posted by mr_economy
I'm guessing the author of that article has never visited Johnson County here in Kansas. Dollar for dollar, it is one of the wealthiest counties in the nation - that combined with the laughably low cost of living makes for one hell of a spending market. Even here in Lawrence, about 30 miles away from Johnson County, you see practically every suburban housewife with Louis Vuitton, Coach, Gucci, etc.

Bring on the Burberry!

Next stop, The Plaza
post #4 of 21
The Burberry store at SouthPark in Charlotte, N.C. does well, but it's in an very affluent suburban area in an upscale mall that attracts shoppers from up to 200 miles away (like me).
post #5 of 21
Some parts of Tulsa and Oklahoma City positively reek of oil money. I think Burberry will do very well in "flyover country", as we're not-so-affectionately called. Of course, I'm not pleased to learn this, since I'm planning to buy a Burberry trenchcoat before I return from San Diego (I just returned from the Burberry store, as a matter of fact). Now it will become a status symbol, instead of just a great coat and everyone will want one.
post #6 of 21
Quote:
Originally Posted by StevenRocks
The Burberry store at SouthPark in Charlotte, N.C. does well, but it's in an very affluent suburban area in an upscale mall that attracts shoppers from up to 200 miles away (like me).

I was just there last week from several hundred miles away. One salesman there was off the chains pushy.
post #7 of 21
bring it on
post #8 of 21
The Midwest takes a lot of shit for being poorly dressed- undeservedly I think. The average guy in St. Louis, Columbus, or Tulsa is no worse dressed than the average guy you see in the NYC Metro. At the very top of the spectrum NY and Cali outshine the Midwest, true, but that's mainly because there is a lot more money concentrated in those areas, so high-end retailers can set up shop.

Look around yourselves next time you're on the subway and take note of the good people traveling to the boroughs. They're as sloppy a bunch as any- they really are. These are the people with comparable incomes to the average Midwesterner, not the folks walking around the upper east side. Compare apples to apples. People arent too anxious to rip on the Mexican kid wearing the oversided white t-shirt, because he probably doesnt have a lot of money. Well, neither does the guy in the nascar shirt.

Acidicboy found funny pictures to make fun of poor people on here and AAAC. Have a grudge against those backwards midwesterners? Did they chase you out of town when you came out of the closet?

Anyway... Burberry's move to the Midwest seems pretty smart to me. Except for a few items, their merchandise is crap. They need to pawn their wares off on people with some money who lack any real taste. This is why it's so smart to get to the Midwest. Big earners' tastes on the coasts are much more refined than their Midwestern counterparts. Midwesterners are going to put on that plaid and think theyve made it in the world, living large. Every doctor and laywer's wife is going to think she has to flash some Burberry around when the store opens in town. I just really like this move by Burberry...
post #9 of 21
Quote:
Originally Posted by Pennglock

Acidicboy found funny pictures to make fun of poor people on here and AAAC. Have a grudge against those backwards midwesterners? Did they chase you out of town when you came out of the closet?


well, trying to put some humor on the topic, i am glad that you found these funny.

and no, i certainly do not have grudges against any demographic group, including gays which i happen to think some people have.
post #10 of 21
Quote:
Originally Posted by StevenRocks
The Burberry store at SouthPark in Charlotte, N.C. does well, but it's in an very affluent suburban area in an upscale mall that attracts shoppers from up to 200 miles away (like me).


I am very underwhelmed by SouthPark. Hopefully Neiman will make it a bit more interesting though.
post #11 of 21
take a bible.
post #12 of 21
Quote:
Originally Posted by Pennglock
At the very top of the spectrum NY and Cali outshine the Midwest, true, but that's mainly because there is a lot more money concentrated in those areas, so high-end retailers can set up shop.

Big earners' tastes on the coasts are much more refined than their Midwestern counterparts.

Chicago has a few high-end retailers and a couple of well dressed people, to boot.
post #13 of 21
In regards to mediocrity in the midwest: How many of these people with "taste" on either coast are transplants from somewhere else?
post #14 of 21
Distance is not a barrier for the affluent midwesterner. I'm guessing a lot of the potential buyers already have some Burberry in their closet.
post #15 of 21
Quote:
Originally Posted by BDCook
I am very underwhelmed by SouthPark. Hopefully Neiman will make it a bit more interesting though.
Neiman will. But it's a great mall still. There's not a lot of menswear at SouthPark, but you'll find that tends to be the case at most shopping areas. And you gotta admit there's nothing like it anywhere betweeen Washington and Atlanta.

You have to factor in Phillips Place, Morrocroft and Specialty Shops as well. Paul Simon Co., Taylor Richards & Conger and Old Dog kick the fashion quotient up a notch, as wel as that other Trad-looking place in the Allen Tate building. Forgot the name.
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