Originally Posted by reedobandito
People really do expect great
deals only from B&S, unless it's a highly coveted piece with a lot of forum hype. People dig through these thousands of pages for deals they won't find anywhere else. Also, I've noticed that if I price it poorly at the start (too high usually), it'll deter buyers as it'll sit and people will assume it's a less than good piece, even with price drops. There's a lot of psychology to selling on the forums, honestly.
There's a lot of subconscious decisions in all marketing. But you're right to point this out since I think that on forums/ebay the disparity between sellers' (almost always unskilled) 'strategies' / 'marketing' causes significantly different reactions from buyers for similar/the same items. I definitely notice myself being affected by aspects of a sales thread that have nothing to do with the price or item: number of pics, measurements, listing details (fabric composition, fit, etc) - things I could simply send a PM about. The biggest turn off from buying for me is an "IC" or selling something without a price. It always makes me think the seller is essentially trying to get more than something is worth. I often don't know what something is really worth so I always think that if I make an offer I'll get ripped off. Furthermore, I don't want to offend the person with a price too low.
Sometimes less can be more when listing an item (i.e. succinct details, not too many measurements, a few pics but not too many - just the ones needed, etc.). A clean format definitely helps. Also, when someone posts something in a good find/should kop thread it always makes the item seem more desirable and worth a higher price. I further think that listing a thread with some highly sought after items will help sell the other items in the thread that aren't as great (though not necessarily bad). If you price drop too low, people will think it was never worth the price you were asking even if it's a great deal. If you price drop too often, many will keep on expecting you to do so until they can get a really good price. Obviously less common items that can't be easily compared (i.e. OG KVA Dior Crazy Laces vs GATs or CPs) means less expectations for pricing so one time someone might list an item for $400 and a few months later someone will list the same thing in the same state for $700 and it could sell faster the second time.
Not sure why I wrote all this. I guess just suggesting to be more mindful of this stuff when selling an item. I'm not a marketing/advertising major (somewhat similar one though), so someone else could probably shed more light on this.