People really do expect great deals only from B&S, unless it's a highly coveted piece with a lot of forum hype. People dig through these thousands of pages for deals they won't find anywhere else. Also, I've noticed that if I price it poorly at the start (too high usually), it'll deter buyers as it'll sit and people will assume it's a less than good piece, even with price drops. There's a lot of psychology to selling on the forums, honestly.