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Levi Going Green

post #1 of 13
Thread Starter 
http://www.levistrauss.com/News/Pres...l.aspx?pid=784

I noticed that they call "Capital E" their 'super-premium' line, and it will have a STF selvedge 501 jean. I wouldn't be suprised if there is no LVC line in the US this Fall.
post #2 of 13
Thanks for bringing this in!

Much as I usually think Levis US is clueless, I like this development.

Quote:
A natural colored canvas “Levi’s®” tab and “Two Horse Patch” made from 100% organic fabric as well as natural colored pocket stitching of the brand’s famous arcuate will also indicate the jeans are made from organic cotton. All external packaging will be made from organic fabric or recycled paper and printed with soy-based ink.

I think this is great marketing.

I hope the jeans are well-made.
post #3 of 13
For a second I thought I was going to be able to buy green levis. Like Mr. Green Jeans.

post #4 of 13
^ not yet, but you can buy green tea-dyed Sugar Canes if you want!
post #5 of 13
Biggest gimmick ever, how in the world is organic cotton any different whatsoever than normal cotton.

The premium STF could be fun, the previous sanfordized slevedge was nice.
post #6 of 13
It's not. The point is sustainable agriculture, not higher quality fabric. In this case, though, Levi's doesn't give a shit about sustainable agriculture so much as it cares about appealing to the vanity of rich "eco-liberals".
post #7 of 13
Quote:
Originally Posted by Arethusa
It's not. The point is sustainable agriculture, not higher quality fabric. In this case, though, Levi's doesn't give a shit about sustainable agriculture so much as it cares about appealing to the vanity of rich "eco-liberals".

Exactly, hence the gimmick. Sustainable need not be organic either.

Who wants to bet they'll make the denim slubbier to give a more "natural" appearance?
post #8 of 13
Quote:
Originally Posted by TrojanGarb
Sustainable need not be organic either.
I would disagree with that.
Quote:
Originally Posted by TrojanGarb
Who wants to bet they'll make the denim slubbier to give a more "natural" appearance?
That is probable, actually, and silly as it is, I wouldn't mind a change from ubiquitous light-blue-monotone-textureless denim.
post #9 of 13
these are supposed to be natural indigo too. lets see what they cost, but it could be a good alternitave to some of the sky high AI jeans out there.
post #10 of 13
gimmick or no, the move into sustainable processing is a positive one.
post #11 of 13
Quote:
Originally Posted by Arethusa
It's not. The point is sustainable agriculture, not higher quality fabric. In this case, though, Levi's doesn't give a shit about sustainable agriculture so much as it cares about appealing to the vanity of rich "eco-liberals".

Man, you are cynical from all sides.
post #12 of 13
Quote:
Originally Posted by Arethusa
In this case, though, Levi's doesn't give a shit about sustainable agriculture so much as it cares about appealing to the vanity of rich "eco-liberals".

But that's the only way such things will ever really happen.
post #13 of 13
Quote:
Originally Posted by Arethusa
It's not. The point is sustainable agriculture, not higher quality fabric. In this case, though, Levi's doesn't give a shit about sustainable agriculture so much as it cares about appealing to the vanity of rich "eco-liberals".


Maybe they could make them out of oil, money, and kitty cat fur to appeal to the vanity of the rich neoconservatives (neofascists).
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