Actually, The total savings after Christmas is closer to 50% (at Neimans.) It's 70% of retail before Christmas, and then 30% off of that, or 21%, after that. At Saks, the total savings can be 65%. Barneys goes to a straight 50% off. Buy it then. The warehouse sale has the same prices (at the outset) with a weaker selection. Emporio Armani, on friends and family day, goes up to 60% off before Christmas. There are great deals to be had before and after Christmas, if you don't mind the crowds (and I personally love the bustle. I can't afford to drop a few grand at a time anyway, so it's not like I need to snatch up that Brioni overcoat before someone else does. Once, I ended up personal shopping for a Beverly Hills dowager, but that is another story.) Friends don't let friends pay retail, much. Besides, getting a deal makes you a fashion fan. Paying retail makes you a whale. It's like at a casino. The people that get the best treatment are the ones the salespeople respect the least. The seasoned shoppers generally don't get bothered - the salespeople know that they know their stuff, will make a purchase when they are good and ready, and aren't particularly susceptible to the pitch.