Originally Posted by 1400Hoodie
Naw, if they get them to you in three days it'll work perfectly. No store will have their breath of different styles which is what makes it worth it.
It will only work if they have better prices and/or price matching. The concept is interesting, in that it's essentially an internet store that has a storefront. The strongest point that is not mentioned is that it really gets their branding out there. Without the storefront, they are just any of a thousand similar stores that you may or may not find online, depending on serendipity and how much google likes you. With the storefront and good PR, you are ahead of the curve already. However, the bad part is that people can easily go on their phone, and buy from a cheaper place - and these days, you can get anything shipped to you, from anywhere in the world, in a matter of days. They need to pricematch. Otherwise, they have a business model that will only last as long as it takes for some high end retailers to get their heads out of their ass and get their stock online, something that is happening more and more.
The B&M, as mentioned earlier, will drive a specific type of shopper, but it's unclear whether that shopper will be willing to wait 3 days for something they could walk out of the store wearing. Internet is about price and speed. It's possible that these guys have combined the best of both worlds. It's also possible that they've pretty much screwed the pooch, and gotten rid of the best of both B&M and online shopping.