what i was trying to point out is that variety is an indicator but not a guarantor of quality. buying gaviota is not like buying zegna (or steed ...). there's a confluence of factors that go into fruit and vegetable quality -- variety, yes, but also climate, weather (they are different), season, location and the talent of the farmer. if it was up to me, i'd have people buy according to the farmer, as that's the surest indicator of quality ... i'd rather have a great farmer growing a mediocre variety than a mediocre farmer growing the most cherished heirloom. sorry for the rant.