Might as well give my opinion.
Men and women alike look for alliances that will increase their chances of survival
. After all, those are the 2 common denominators for EVERY species - humans are no different, we're just a biological machine people. People possessing qualities that increase their own chances of survival and reproduction are of course powerful allies because they will increase your chances as well. Hence we can define attraction: qualities that aid a being in survival and reproduction.
However, not both sexes will respond to these 2 qualities in the same manner. This, again, is biologically programmed and obvious - a woman has to carry a child in her womb for 9 months between mating and giving birth to that child. She is vulnerable for quite some time in that period to predators and she won't be able to find food for herself - she depends on her mate for protection. Of course, it is important for her that her offspring is successfull too, so reproduction qualities do matter for women. But not as much as survival.
It is different for men. Men look for reproduction qualities in their mate, they have not as much need for survival because they can defend themselves adequately. Men want successfull offspring to carry on their bloodline.
I won't go in more controversial topics such as alpha-males, etc. If you are interested: read sperm wars.
Now, the bottom line is that looks in women are more important to men. For women, other things are important: basically anything that increases her chances of survival. Money. Status. Social savvy. All that matters. And looks too.
Finally I would like to respond to this quote:
\tIf a woman was looking for a one night stand then its pretty much looks. The same goes with guys. Men care more about good looks. Women care more about success , education, intelligence howeever it only applies to long term relationships. So the guy who is ugly but rich wont be getting way more ass, hell end up marrying the girl or going out with her for long term vs the guy at mcdonalds. Thers a bunch of psychology studies on this.
It's funny that you say this, because it touches a very interesting topic: conscious versus unconscious mind. I won't deny that women looking for one night stands will pay a little more attention to looks. That's conscious. However, she will want a man who can support her and her child while they are vulnerable - she is biologically programmed to set off triggers in the man that will make him want to be with her - bond with her. That's unconscious.
I would like to conclude this by saying that lack of looks are still no reason whatsoever to feel sorry for yourself as a man and think that to be the reason you're not getting any women. I can show you thousandts of pictures with men perceived as 'below average looking' making out with the hottest girl in the club.