I believe most woman would say Ari Gold looks better. First of all, stop smoking. Nearly everyone I know whom has smoked for many years looks 10+ years older than they actually are. I believe I can actually see the "smokers look" starting to emerge between your before vs. today pictures. You also look kind of worn out, almost like you don't get enough sleep. Try getting 8 hours of sleep a night, improving your nutrition, and drinking 10 glasses of water a day. Some other people have given some good suggestions such as trimming those ridiculously bushy eyebrows, etc. One additional idea is to explore getting some glasses. People often subconsciously assume glasses are actually part of your face. Thus, adding the right frames can really change how you face looks. Just make sure you don't select an old man style frame or they will make you look even older. Also, please consider hanging around here to learn how you can improve your clothing style too. The people here may be harsh, but at least they'll provide you with an honest opinion.