Unfortunately there are many who will buy an item of clothing (or many other items) simply because they think it is made in Italy, and so implies quality. I recall seeing a suit with a "Centomila - Made in Italy" lable that was so poorly constructed that even someone of my limited expertise should have been able to see this. Yet the guy wearing the suit was "boasting" of his fine Italian made suit. Another time, I was checking out a tie which had a "San Babila- Milano" lable, that was so cheaply made, the lining literally began to come apart as I was checking to see where it was made. Hence why I appreciate forums such as these, as they are excellent venues to learn from those who are much more knowledgeable.