- TJ is cheaper than Whole Foods
- TJ is not "corporate" like Safeway or Giant (at least that's what it seems). It's more personal and neighborhoody - there's no loud intercom asking for a price check in aisle "x"; the employees all seem to be young and personable -- college students trying to make extra money rather than high school dropouts. I recently went to the new, fancy Safeway in Georgetown (DC) and the experience was so much more negative with the constant, loud intercom asking employees to come here or go there -- it was like being on a factory floor. Atmosphere can make a difference.
- They have some unique products, like unusual (and good) yogurt, juices, etc. Pre-made pizza dough that I can't find anywhere else.
- Fantastic and very cheap frozen seafood. Thick tuna steaks for something like 5 bucks?!
- A nice beer and wine selection
- Their produce may not be as great as Whole Foods in all categories, though they have a big selection and they have all the staples and some unique products, like giant containers of blueberries for very reasonable prices.