Originally Posted by AJL
No kidding. I wonder if on top of the freebies, participating companies actually have to pay a product placement fee? I mean, how are they "selected" for this distinction? Perhaps EG can illuminate the process?
of course they pay. most likely it goes down this way:
- there is someone "throwing the party" who sets it all up and invites people
- the companies pay to have their product showcased to "celebrities", have pictures taken, etc. the pay covers the cost of the party and leaves a nice profit for the party host
- "celebs" show up for free shit
here's a similar example: http://www.gbkproductions.com/events2009/oscarsuite09/