Are you looking for a particular brand or merely the type of shoes?
I assume you are in Germany (as it's from a german magazien): ask for Budapester mit geschlossener SchnÃ¼rung (full-brogues with closed lacing). Apparently it's a calf shoe that has been thoroghly polished or patent leather (very unlikely). So, that's what you're looking for.
I love the idiosyncracy (sp?) of the obviously very high-quality clothes and the Swatch (him being the boss of a swiss company...).