Originally Posted by poly800rock
also find it ironic they basically killed their own branding on their jean here....what's the fucking point of this actually? if i buy levi's I'm gonna proudly display it's fucking levis.
Visit Am Rag and check them out. This is a case where people going off internet photos can make fairly erroneous judgments.
There are arcuates on BOTH the raw and distressed models, but they're sewn on the jeans themselves underneath the pockets. One would believe that Levi's had in mind that distressing the pockets would bring them out, either naturally or artificially.
It's definitely an interesting concept. As Mr.Rogue Territory pointed out to me, though, that means that for dudes that carry their wallets in their rear pockets they'd only get the arcuate to come through on the opposite pocket as their wallet would prevent contact/fading.
Some of the details were good, better (for us) than other mass-market brands, but clearly not geared toward denimheads who know what $150+ could get them.