Vestoj Mag (pretentiousness warning)

Vestoj is a forum where academia, the museum world and the fashion industry can work together and with active communication. We write about the cultural phenomenon that is fashion in a manner that opens up for dialogue between theory and practice in order to raise awareness for fashion as a cultural phenomena and field of research and cultivate an even greater understanding for the discipline. Vestoj will exist outside of seasonally-based trends and news-focused articles. Instead we aim to encourage and champion the critical and independent voice within fashion as well as absolute creative freedom. In order to ensure that we remain free in thought and action Vestoj will have no advertising. Published bi-annually, Vestoj focuses solely on sartorial matters, bringing together academia and industry in a bid to combine academic theory, critical thinking and a bit of good old fashioned glamour. The Vestoj Manifesto 1. All articles must relate to sartorial issues. We are interested in people’s relationship to their clothes, and fashion’s relationship to identity. 2. We must bridge academia and industry. We will place academia and industry side by side, and give equal significance to both. We will place the academic in an industry context and vice versa in order to increase the understanding and collaboration between these two fields. We will work for the greater good of our discipline. 3. We are as much part of the fashion industry as we are of the academic world and will work actively to dismantle any preconceived ideas or prejudice that may exist between these two fields. 4. Fashion must always be taken seriously. We must never be afraid to have pretensions. We are as interested in the minutiae of clothing as we are in the grand themes of fashion. We will see the trivial in the substantial and the substantial in the trivial, and ensure that all is given equal importance. 5. The tone must be inviting. We must never be excluding in language or approach. We will use humour to draw readers in and themes that many can relate to. 6. Text and image shall be given equal importance. We must always integrate word and picture and guarantee that there is an ongoing dialogue between the two. 7. Everything shall be questioned – nothing is holy. We must challenge the status quo. We must always ask why. 8. We must always remain independent in thought and action. We must actively encourage critical thought and never be satisfied until we have examined every theme intrepidly. We will keenly promote criticism and draw attention to the paradoxes within the fashion world. 9. We commit to always featuring what we want to show, rather than what we have been told to. The focus will always be on the garments rather than their brands. Hence we will work without advertising and clothing credits. 10. We will have an inter-disciplinary approach. We will take care to examine each theme from various angles and make certain that we represent other lifestyles and ethos than our own. http://www.vestoj.com/​