I can't imagine anyone purchasing it for a reason other than to be recognized as wearing Givenchy rottweiler and to be in some street style blog. I don't see any other justification considering how expensive it is.
I live in a relatively small city in Switzerland. No one will recognize the sweater for the brand, trust me. I just like the print and that the sweat is quite well made. If I was living in NYC or Paris or wherever I wouldn't have bought it, because I'd feel uncomfortable wearing it.