Originally Posted by Binker
Indeed, indeed. I'd love to hear you expand more on this. Your recollection and analysis of the sudden fervor surrounding the SS03 collection I'm sure would be absolutely fascinating.
To ignore the sarcasm completely, Diesel obvious did not do this (they are pretty savvy), but what they did do was to gradually differentiate all of the labels (for example, there was originally only the 10 and 0 10 labels for men in the first few, non-Diesel group collections, and they made the name recognizable outside of fashion circles. For example, all of the earlier bags and belts had the 10 or 0 10 label only. Also, they opened up self-brand stores, which greatly increased the visibility of the brand, and they started into PR heavily. For example, in 2003 or so, there were a articles in both US and UK GA about the "steath lux" of the 4 cornered tags.
Nothing wrong with any of this, one way or the other.