The whole TOJ leather jacket looking like your straight out of the 1970's look with super skinny jeans and boots etc. It's just a look which I associate with younger guys who appreciate an edgier look.
speaking of, every time I look at my jeans they look to me like they need a taper. I'm already at a 7" hem, so I can't tell if I've just been browsing WAYWT too much (actually not possible, for all you noobs and lurkers out there: browsing/posting in WAYWT is the best thing for you) or if they actually need a taper.
Re: BoO, it was popular b/c before 2008/9 slim button up shirts weren't that easy to find (unless they were super slim, like stretch blend fabric stuff). BoO hit the trend sweet spots of prep, slim, made-in-US, and limited distribution (with an ever-so-slight LA-sleaze edge). Since then that's become a very crowded market (Gitman, Black Fleece, etc., plus mall brands have slimmed their shirts) and the trends have left prep and made-in-US behind.
Was surprised to see at the Golden Globes that Aziz Ansari wasn't wearing BoO. He was a big booster of the brand for awhile.