Back around 2009 or so Band of Outsiders was one of the hot brands on here-- e.g. many members posting Boo shirts to Recent Purchases, excitement about GILT sales offering Boo, noobs inquiring about the brand. Today the interest has dropped dramatically. Have you not noticed this? I just did some quick research and found this....
Activity in the official "Band of Outsiders" thread:
2009 = 26 pages
2012 = 4 pages
Number of posts mentioning a brand in the last 6 months:
Band of Outsiders + Boo = 242
Geller + RG = 1113
Geller is not even a popular brand on here, yet even it receive far more activity on this forum than Boo. Boo is dying (or is it dead)? There's no market anymore for overpriced shirts with buttons that fall off simply because they're slim fitting and look good untucked. Anyway, I was merely commenting how it's interesting that a brand who's popularity has waned continues to hold on to the "untucked button shirt = Boo" crown in so many people's minds.