What I was thinking too, the tag says something about an unusual dyeing process they use, mine are the strange grey/purpleish Ash ones, so who knows
I washed and dried my ash denim, they came out fine
wish I would have been gentler on my grey moto jeans though. They lost some color around all the seams in a way I'm not particularly fond of
most of those are lookbook pictures made by stores - the stuff is probably boxfresh. also i don't see how it's wrinkled more than say, any other cotton blazer?