Honestly, I think most guys here can empathize with this. We're a superficial society, but straight guys caring about their appearance and clothes is still a concept a lot of people aren't able to absorb without boxing in those guys to some stereotype.
A girl I was with on NYE gave me the dreaded "metrosexual" label because I don't have a normal dude haircut (relative to this area) and because a lot of my shirts have odd/deep necklines ("you've got more chest exposed than I do!"). I don't tell my friends about this place, mostly because they don't give a shit about this stuff, but also because they aren't really open to the idea of a guy wearing clothes for reasons other than "they have to." My ex used to joke about me being on here, but it was all in good fun. Her knowing about this place, though, was bad news for other reasons.