What I love about the Zoji:
1) It looks so cool - like a robot that serves rice out of it's head.
2) The idiot proof mixing guidelines are priceless. Add x cups of rice, fill up to this line.
3) Retractable cord - Why aren't all appliances like this?
4) Seems like it was designed for minimal touching - quick release top with single finger press.
5) Carry hand is awesome. Make rice, retract cord, carry rice to table, pop top open and serve.
All other models:
No carry handle, so you burn your hands on the sides.
No retractable cord, so you trip over the cord and fall down a flight of stairs.
No quick release top, so you fight the top open, then it shoots scaulding hot rice on your face.