Frost Birgens Words by Fok, photographs by Dan Chaparian I kept on running into Danes in entire trip, but I think that Frost Birgens has the distinction of only employing tall people. I was very interested in seeing some unknown lines, and the website and name both intrigued me. Frost Birgens is showing its first season in the USA, at Capsule, and is in its forth season of making some decent, midpriced sportswear separates with on a geek chic kick. The designer and rep were some of the most refreshingly forthright people at the tradeshow (they were in 30 doors in Scandanavia, and most of their production is in China so that they could keep prices at the lower end of men’s contemporary), and the attitude shows in the clothing. Talking to the designer (XYZ) of Frost Birgens, far right The overall feel is geeky and thrift shop, with layers of seemingly incongruous pieces. For example, a jacket looking like it was taken from the dress costume of a marching band was matched with loose, tight-rolled pants, and workboots. There were also loose fitting knits and an oversized henley with large, contrasting buttons. A "military" jacket. When I asked about inspiration, the answer was vague, but I attribute it to memories of marching band. Scandanavian knits Frost Birgens was definitely one of the less expensive brands shown at Capsule that was not I wouldn’t term “streetwear”. I think that the line has a charted a nice direction apart from the heritage lines and themes that were so pervasive, and I really didn't see any other lines that really embraced the same thrift shop finds idea. The designer shows off his rack of knitwear The attitude of the line was fresh – with the whimsy of early Trovata (if it had been designed in Denmark,) but much more organic and less contrived. The line has gotten some press already (Nylon Guys), and is in some smaller, but important doors. We’ll see in the next few seasons where the potential goes. Waiting.
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1/24/10 at 6:37pm