Originally Posted by Ry'on
Robin - funny review of BB's buy. It's pretty bad considering how good the collection is I think. Straight off the bat it confuses me why they don't have 1 of the 3 really good Maine Guide jackets... they're not only an awesome jacket, they are probably the best guaranteed seller.
I personally really like Nicole of Blackbird, (I know other people have issues with her, but whatever,) but the quality of her buys really reflects what she herself can identify with, it seems.
I'm sure you've met her, and she is this very petite woman who wears a lot of black, and her personal style has sort of a grown up hipster feel. Last time I saw her, she was wearing a the waxed Geller toggle bomber, and she looked great. Unsurprisingly, her better buys are in Odyn Volk, Geller, and the Japanese brands - N.Hoolywood, Julius, DBSS, etc..., where Tyler Brown really does a good job. But I don't think that, despite the Field House, etc... that she has a really good feel for the "heritage brands", nor do the staff, who are mostly hipster doofus types - cool guys and girls, for the most part, but not people who you'd picture being Americana fiends. The lady who was working at the Field House, for example, kept on insisting that a Levis Type III jacket as a Type II jacket, and seemed genuinely pissed that I would disagree with her, until she checked the tag. I mean, that's basic, basic, knowledge.
So you have shitty styling of the brand. And when you are selling $500 jackets, in Ballard, the brand is not something that is particularly hard to find, and your markup is higher than pretty much every other retailer online, you need good styling, because you are going to need to sell to the walk-in customer who is more comfortable with Obey prices. And you are going to have to sell the shit out of it. And when your SAs are dressed in Rick Owens tees and are not really that interested in the brand, that's just not going to happen.