jesus christ, they are awful and he looks terrible. discuss.
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owen wilson at&t spots
post #2 of 63
1/13/10 at 11:38pm
post #3 of 63
1/13/10 at 11:39pm
post #4 of 63
1/13/10 at 11:39pm
post #5 of 63
1/13/10 at 11:45pm
post #7 of 63
1/14/10 at 12:41am
These ads were hurried and slapped together in response to the droid ads. There was a big write-up in ad age. The verizon strategy of attacking the network and thus iPhone capability is great. The ATT response is pretty good. I think they were done in something like 1 afternoon which is the problem. Not enough creative to fill their ad buy.
post #9 of 63
1/14/10 at 11:25am
post #10 of 63
1/14/10 at 11:26am
Quote:
These ads were hurried and slapped together in response to the droid ads. There was a big write-up in ad age.
The verizon strategy of attacking the network and thus iPhone capability is great. The ATT response is pretty good. I think they were done in something like 1 afternoon which is the problem. Not enough creative to fill their ad buy.
The verizon strategy of attacking the network and thus iPhone capability is great. The ATT response is pretty good. I think they were done in something like 1 afternoon which is the problem. Not enough creative to fill their ad buy.
I think the AT&T response is pathetic. The Verizon attacks were hilariously awesome.
I'm with AT&T FWIW.
***
Also, my fiancée knew some chick that used to carry around a picture of one of the Wilson brothers in her wallet. Maybe both of them. I told her to not have such stupid friends.
post #11 of 63
1/14/10 at 11:30am
Quote:
I think the AT&T response is pathetic. The Verizon attacks were hilariously awesome.
I'm with AT&T FWIW.
***
Also, my fiancée knew some chick that used to carry around a picture of one of the Wilson brothers in her wallet. Maybe both of them. I told her to not have such stupid friends.
I'm with AT&T FWIW.
***
Also, my fiancée knew some chick that used to carry around a picture of one of the Wilson brothers in her wallet. Maybe both of them. I told her to not have such stupid friends.
the "you can search the net and talk on the phone, unlike Verizon" is killing the "theres a map for that" (which, btw, was really an attack on apple's "there's an app for that" not really at&t)
post #12 of 63
1/14/10 at 11:42am
I actually watch very little TV. The times I do, the only AT&T ads I've seen (repeatedly) are the ones where he's downloading himself in the doorway and the one where he's standing on the map throwing out the postcards saying they have service in those areas. I thought those were the only ones. I admit that the talk while surfing is a good angle although it's gonna be untrue in the many places where AT&T does not have 3G (which gets back to Verizon's map attack angle) as EDGE and talking are mutually exclusive. Think back to the original iPhone which was EDGE only. You couldn't use data while on the phone although you could still do it with WiFi.
post #14 of 63
1/14/10 at 11:45am
post #15 of 63
1/14/10 at 11:48am
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I don't love the spots, though I admit, as an AT&T user who is not displeased with my service and happy with my phone, I do get a bit of cheer from seeing them fight back a little. I loathe the map commercials. They're so fucking smug. What's worst is that the conventional wisdom, which is driven almost entirely by Verizon's marketing, is maybe not such settled science. http://www.nytimes.com/2009/12/13/business/13digi.html
Translation: It's the iPhone that sucks, not AT&T, but T suffers as the whipping post because another set of smug attack ads (Apple's) rule the day. TS will like that.
Quote:
I LOVE my iPhone. I just wish it were matched with Verizon Wireless, the carrier with the most envied reputation as fast, ubiquitous, reliable, nigh perfect. Consumer Reports has just released its annual survey of cellphone service, and its respondents collectively agree with me about the rankings: AT&T occupies the bottom and Verizon, the top. My sense of Verizon’s superiority is confirmed every time I see a “there’s a map for that” Verizon commercial, graphically showing how far more extensive Verizon’s 3G network coverage is in less populated areas. And it is reinforced when AT&T executives publicly confess — as Ralph de la Vega, the chief executive and president of AT&T mobility and consumer markets, did last week at an industry conference — that the company’s wireless service in New York and San Francisco was “below our standards.” When I set about looking for independent data, however, to confirm the superior performance of Verizon’s network, I was astonished to discover that I had managed to get things exactly wrong. Despite the well-publicized problems in New York and San Francisco, AT&T seems to have the superior network nationwide. And the iPhone itself may not be so great after all. Its design is contributing to performance problems. Roger Entner, senior vice president for telecommunications research at Nielsen, said the iPhone’s “air interface,” the electronics in the phone that connect it to the cell towers, had shortcomings that “affect both voice and data.” He said that in the eyes of the consumer, “the iPhone has the nimbus of infallibility, ergo, it’s AT&T’s fault.” AT&T does not publicly defend itself because it will not criticize Apple under any circumstances, he said. AT&T and Apple both declined to comment on Mr. Entner’s assessments. Neither AT&T nor Verizon was willing to reveal its internal data on performance. But Global Wireless Solutions, one of the third-party services that run network tests for the major carriers, shared some of its current findings. The service dispatches drivers across the country with phones and laptops equipped with data cards. They have covered more than three million miles of roads this year, while running almost two million wireless data sessions and placing more than three million voice calls, said Paul Carter, the president. The results place AT&T’s data network not just on top, but well ahead of everyone else. “AT&T’s data throughput is 40 to 50 percent higher than the competition, including Verizon,” Mr. Carter said. AT&T is a client and Verizon is not, he added. More evidence that AT&T’s data network is head-and-shoulders above Verizon’s comes from Root Wireless, a start-up in Bellevue, Wash., that is developing software for consumers to install on their smartphones to do continuous network tests. This generates empirical data for consumers who “today are buried under opinions and advertising slogans,” said Paul Griff, the chief executive. Root Wireless has no business relationship with any carrier. This year, Root Wireless ran 4.7 million tests on smartphones for each of the four major carriers, spread across seven metropolitan areas: Chicago, Dallas, Los Angeles/Orange County, New York, Seattle/Tacoma, the San Francisco Bay Area, and Washington. In every market, AT&T had faster average download speeds and had signal strength of 75 percent or better more frequently than did Verizon. (A Verizon spokesman declined to comment about these test results or those of Global Wireless Solutions.) I asked Ron Dicklin, chief technology officer at Root Wireless, how these results, showing AT&T as the clear leader, could be reconciled with the negative appraisal of Consumer Reports’ respondents. He explained that his company’s tests of AT&T’s data network were done with handsets other than the iPhone, which does not allow non-Apple programs like his to run in the background.
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