Originally Posted by SJX
Jon, Rolex does claim to be hand-made or hand-assembled, I forget exactly which, but how is that untrue? A Boeing 747 is hand assembled, or at least a significant portion of it is.
You claim Rolex "cuts corners", how is having a hollow centre link cutting corners? You have worked in a jewellery store so I assume you know that a sizeable number of customers, at least until before the current massive heavy watch trend started, preferred lighter watches.
More importantly, Rolex makes 600,000-800,000 watches a year, needless to say they won't be haute horlogerie. Few of the average Rolex buyer wants high horology.
If you nit-pick in that manner, everyone cuts corners. Lange is arguably the best mass produced watch today, yet the underside of the balance wheel on my Lange is unfinished, a corner cut. Philippe Dufour does not make the baseplate or bridges himself, and he has a handful of watchmakers in his atelier to help him out, that's another corner cut.
What do you mean how is it untrue? It's an assembly line! And a mass-produced one at that. I mean, every watch is "˜hand-assembled' in one way or another, but there is a big difference between a Rolex and a Blancpain. One is made in a massive automated factory and the other is made in a large farmhouse. You really can't compare watches to airplanes.
Dude, of course its cutting corners if they mention how tough the sports watches (have you ever read Rolexes advertising, seen their promo videos, read their factory books?) are only to have them utilize center links that are hollow, whereas even much cheaper brands use solid center links. And of course they stretch...the reason they changed this is because the internet utilized peoples ability to research Rolexes corner cutting, and think twice about buy one.
Not making your own movements or plates is not cutting corners; you A) really don't get what I'm talking about, B) don't understand the whole issue regarding in-house / out-sourced movements / parts.
Most people think Rolex is high-horology. Sorry, that's what they think...same reason they think Mercedes is the end all to be all of cars. It's the name that sells. People will buy Rolex simply because it is a Rolex, and nothing else. And that's easily 75% or the Rolex-buying public. They simply think it's the best due to Rolexes misleading advertising and the general cache that follows the brand.
Nothing personal, but as someone who worked in the industry and had a great interest in horology as a hobby as well, I have a pretty good understanding of what I'm talking about, and coming in from left field to question that with not facts, but your own assumptions is asinine. This is why I don't normally get into watch discussions, because at the end of the day I am fighting fact and experience with personal feelings and conjecture.