Originally Posted by Kent Wang
Vya costs $20 while Noilly Prat, Boissiere and Martini & Rossi are below $5. Do you really think it's worth the premium? I asked my liquor store guy and he thinks that Vya is all marketing. I bought a bottle once to try it out but I dropped it on my driveway.
The cost difference is a bit less near me: Noilly costs around $7-8 and Vya can be had for $15 (IIRC). Still, it's not necessarily worth the premium all the time--in the same sense that I don't (can't) always drink premium single malts--but I *really* enjoyed it and have no trouble justifying keeping some around for a special occasion or mood.