Exactly the field I want to get into. What kind of courses do you take in the program?
Swedish schools hasn't realized the shift towards data and tech in marketing, so no such degrees are offered here. The demand for it on the job market is growing fast though.
Since I can't take a degree which is directly geared towards it, plan is to study MIS/CS and Statistics after my MS in marketing with a focus on marketing research. Sounds about right, no?
Sounds good. Keep us posted on your progress.