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OMFG Aston Martin's New Minicar

post #1 of 43
Thread Starter 
post #2 of 43
Looks like a Smart car abortion.
post #3 of 43
I find that hard to believe.
post #4 of 43
Quote:
Originally Posted by Artisan Fan View Post
What are they thinking?

That they need to somehow satisfy new government mandates for fuel efficiency and emissions.
post #5 of 43
Looks like a Fiat.
post #6 of 43
Quote:
Originally Posted by texas_jack View Post
I find that hard to believe.

It's real. The car magazines were talking about it a few months ago.
post #7 of 43
Oh God, no.
post #8 of 43
Its only for Aston owners and gives them something to take into the city. It's all about fun.

Also keep in mind it's also a status thing. Tells others you have a real Aston at home.
post #9 of 43
This is going to be a hit in South Korea
post #10 of 43
I think it's smart product planning, an Aston Martin owner probably has a subcompact in his or her personal fleet for running errands or driving around city traffic why not capture a chunk of that business that would otherwise buy a Smart Car, Fiat 500, Mini Cooper, Toyota Yaris as the inner city car. Personally it looks butt ugly, I am just saying Aston Martin is smart to have this in their lineup. I also remember reading somewhere they tuned up MG Metros 30 years ago so it was not without precedent.
post #11 of 43
I wonder if this is just a poorly-conceived response to badly-written government regulation on fleet emissions.

--Andre
post #12 of 43
i kinda like it
post #13 of 43
post #14 of 43
Quote:
Originally Posted by A Y View Post
I wonder if this is just a poorly-conceived response to badly-written government regulation on fleet emissions.

--Andre

+1

Quote:
Most critics would agree with USA Today's assessment: "[i]t could be the perfect car for a paunchy, middle-aged Bond, who long ago lost his license to kill and now works as a British bureaucrat."

post #15 of 43
Looks like profits win out over brand integrity yet again.
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