By Robert James

So what is the biggest fashion faux paux by men these days? 1) When wearing a woven shirt un-tucked… DO NOT BUTTON THE BOTTOM BUTTON ON THE SHIRT. The whole idea of wearing a woven shirt untucked is to leave the last button undone. It's only meant to be buttoned so that it is kept tight when the shirt is tucked in. Hmm

Indeed, that's a major faux paux.

Really? That's the whole idea? It has nothing to do with either the aesthetics or feel of leaving your shirt untucked?

Too much cuff.

Maybe I have to see it in person to get the Western vibe. The lookbook shirt patterns could've been pulled from Gitman archives, and that coat has a "Civil War" vibe. edit: shoreman used "steampunk" and I actually get that vibe too!! It could be that dude's black eye reminding me of a monocle.

He pulls his inspiration from people, events, and clothing during 1860 - 1960, so there's a different aesthetic mix than just "western" or workwear, although both things I can definitely see.

Oh, and that dude's black eye was totally faked, it makes him look .. tough? Hah

too much cuff? what about having both buttons done up. tut tut

brj's aesthetic seems in line with the growing trend of new victorianism, gq wrote this article about it a few weeks ago featuring two dudes in brooklyn i bought a chocolate bar from. it's very "there will be blood" and i've seen many of the pieces in person through my friends' band who are sponsored by BRJ. then again, their lead singer has a very jeremiah johnson-esque vibe to him so it's no wonder how he can pull it off so well.

yeah! that's a pretty solid article, thanks! and those boys (US Royalty) rock BRJ so well . . . pics from a show they played in Brooklyn a few weeks ago

the way that jacket is cut you should button both. that rule is not always meant to be obeyed and in this case better not to since the button stance is so high and leaving the bottom open would cause the jacket front quarters to gape open unsightly

The owner is a very cool dude. As far as I know, everything is made locally and he seems to be uberconscious of keeping it that way. He also has a tailor in the back and does some tailoring himself, which is something I thought was a very cool value add. I only bought one shirt from him, but was considering having a coat made. I think he offers what would amount to made to measure coats for $800, which I thought wasn't bad. The look is definitely very distinctive and a lot of it just ain't my cup of tea, but def much respect to anyone still willing to put out a quality product.

i never button the last button. i'm not sure why though.

I stopped by this place on Sun. Very interesting stuff, from jeans to fully canvased suits w/ very high armholes. Everything's still made in town. Loved a completely unlined navy sport coat. Met Robert himself and enjoyed talking w/ him. If I lived in NYC, I'd get some unlined cotton jackets mto w/ a few tweaks to the one he had.