HA. Funny you say that because this coming up Black Friday sale will be the last big sale. I have slimmed down everything and have a new program. I picked up 4 more new wholesale accounts so more inventory is being allotted to them.
I really believe the general public and a lot of tote holders feel that they can wait for the sale. They can't. The birthday month took the place of most sales. Black Friday will never go away but the stock level will be so low it will be like a fat kid in a candy store for only a few people if they are fast enough.
Tote newsletter is going out next early next week. We have a photo shoot weds. Tees are being made now in both short and long sleeves.
Mauro, in regards to birthday month stuff, how will that work out in the future? I'm thinking about tote holders that may have birthdays in either summer or winter (sort of in the middle or end of the FW/SS seasons). My worry is, if you carry a low stock to begin with, people will purchase things within the first couple months of the season, and then come birthday month time (For some) there might not be that much they can buy. Compared to people who have their birthdays at the start of a season, they might get to purchase from a brand new stock.
Maybe there is no way to balance this, but as a November birthday, I just worry that I'd potentially miss out on stuff that people scooped up in Sept/Oct.
Mauro, sorry I said anything - even tongue in cheek.