AND I'm positive this is on the short list of things to do, but an updated measurement list for everything would be great.
There are so many thoughts already about the loyalty program and all that jazz so I won't comment on it, but I can't think of a perfect way to get things done. The rewards program gives us the opportunity to get items at a steal of a price (my brother's been raving about the shirts he got when he made his first order, and I had bought him a Liberty Tattersall a couple years ago that got him to buy in the first place), and I understand its place. But it's so difficult to find a common ground; the fact that the rewards program exists is great for us, but almost cheapens the quality of the clothes to other people. For resale alone, people know that the shirts could have been purchased at 50% retail, so they expect to pay <50% of retail, since that's the de facto price for it at this point. I think a retail price is important, especially as the brand expands, and maybe ONLY keep the loyalty program for pre-orders of everything? So that way everything that makes it to the website/stockists is retail for everyone, and doesn't undercut the businesses trying to sell the products. This way, the loyalty members get to pre-order pieces they want, and the retail network (including the webstore) keeps its margins. And maybe promote it as a way to crowdsource fabrics and stuff at a markedly lower price and allow input into the direction of the brand via pre-orders instead of a blanket 50% off all. I don't know, just thinking here.