Lets talk about COFFEE - Page 239
They are going use Keurig as a way to distribute their growing portfolio of brands. Expect to see Peets, Stumptown, and Intelligentsia K-Cups in the very near future.
100 percent the direction it's going. Certainly by the end of 2016. The guys running Peets are all from CPG backgrounds. They are all about having a portfolio of brands and pushing them through all the various distribution channels.
This sounds like one of those super-extracted coffee shots that became popular this year. I think they were saying something like 22+% extraction ratio. I've yet to try one, but am very curious.
I don't believe Stumptown is going this route. Just spent the day with quite a few team members at Bevnet. Do you have any knowledge of just speculating?
Not just speculating, no.
I know all the press releases were full of everyone saying that Stumptown was going to continue to operate independently from Peets but this is 100 percent bullshit. JAB now owns, Peets, Caribou, Stumptown, Intelligentsia, and Green Mountain/Keurig. There's no value in allowing each of the companies to operate independently. The goal of the ownership is to have a portfolio of brands with different identities and at different price points, and then to push each of these brands through all the existing channels. It's only be a few months and you are already starting to see this happening. Caribou just announced its own plans for nitro cold brew. The K-Cup market is too big for JAB not to push all the brands it owns through this channel. I'm sure the current Stumptown guys don't want to go this route, but they won't have a choice. Expect to see a big turnover of senior staff in the next year as well.
Bow Truss is quickly catching up to Intelligentsia in terms of number of locations and availability, at least in Chicago. They recently bought a location at the Viagra Triangle, which should end the drought of good coffee in that area. Their locations are a bit more out of the way than Intelligentsia, but I usually go there instead of Intelligentsia nowadays (their alternate espressos also aren't 5$ like at Intelli).
My favorite cafe uses Metric Coffee, which I think is the best roaster in Chicago atm. Their strength is S.O. pourovers rather than espresso though.