Originally Posted by BondExperience
that being said, it does seem as though the offerings from LEC have become less frequent and fewer in number. The media contacts there have also been quiet, as mentioned above especially as it relates to social media connection points...
Dunno if anyone here is on their email list, but they sent out a goodbye message a couple days ago. The wording is a bit ambiguous, so it's hard to tell if they're talking about LEC shutting down, or just the separate LEC email list.
There was talk here and over on reddit's mfa that this is the end, and that LEC failed. Maybe this is just me being contrarian, but I think the opposite is happening -- LEC won, and is quietly taking over Lands' End in a bid to compete more directly with J. Crew.
LEC products are already included in LE homepage photos, as the goodbye email they sent says. And they're even bringing in models originally hired for LEC to show off LE clothes. The models generally seem to be skewing younger, and the overall look of LE.com is less dowdy than it used to be--to me, at least, it's very reminiscent of J. Crew.
I think LEC may stick around for a bit as a place to experiment a bit and try to lure in a younger demographic. But that culture of testing is moving into mainline Lands' End, too, as seen by a number of "Limited Edition" garments that are no doubt being used for product/market research.
LE isn't completely ditching their older core demographic, since there's a lot of Traditional Fit stuff left. But if you poke around in mainline Lands' End, you'll see here and there that the overall stylishness is turned up a bit. I think all these moves suggest that they're shifting to a slightly younger demographic, more in their late twenties through late thirties, rather than late forties through early sixties. I'm in my early thirties, really liked the early LEC stuff, and find lately that I find more interesting stuff in mainline Lands' End.
I think Lands' End is going through the same transition J. Crew did six or seven years ago. I doubt they'll become the multi-billion dollar cultural phenomenon that J. Crew now is. But by upping the style quotient and keeping prices low, they may lure away a few customers.