It's more about the aesthetic to me. I dunno how to feel about them having black buttons in general because I don't really like black buttons, but as I said earlier, I can't really think of any alternatives in this case.
Do you like the shirt?
EDIT: Underdog brand indeed. I imagine mainline Lands' End makes all the money, and their tolerance for low profit on LEC is probably higher because of that.
Edited by Sashu - 8/7/13 at 11:47am