As long as Lands' End remains public, it will be under a lot of shareholders' pressure, and there will come the straw that breaks the camel's back. Sears has been surprisingly good to Lands' End so far, but with Sears itself struggling I don't know how long it will keep holding out for Lands' End.
And this harks back the earlier point I made about Lands' End awkward corporate positioning. We loyal fans refer to it as 'unique' and a 'sweet spot', and we love it to death, but from the corporate point of view I don't know how it makes sense. What are you going to do with a company who doesn't want to make it big like the Gap (low quality, big volumes, flashy retail stores, endless advertising), but who isn't yet willing to go the high road like J.Crew (exclusive markup, trend-leader)? I really hope Lands' End will stand the test of the market and prove that it's possible and profitable to offer great quality at affordable price.
And until then, no horror story of $15 leather belt and $10 chambray shirt.
Edited by xxxamazexxx - 6/28/13 at 10:05pm