Originally Posted by brozek
Somehow I don't think selling to highly educated baby boomers is a losing business model.
This is short term thinking. There are a lot of business out there whose business model is largely designed to accommodate baby boomer tastes. They go after the boomers because there are more people in that age group AND most of the boomers are at the height of their earning power. However, it's all downhill from here.
The boomers are just now starting to retire in ever increasing numbers. When people retire, their annual spending tends to decrease year after year as they grow older. This leads to fewer purchases from Lands End and other favorite boomer retailers. Where will the missing revenue come from? Definitely not from younger generations since (as you can see from the Lands End demographic info) younger people prefer to shop elsewhere.