Originally Posted by Meis
+ 1,000 Yet most women think they can dress themselves and others well because they read a few mags with shitty "fashion tips" in them. Umm really? I mean its not like J.Crew sells suits and ties and dress shoes, oh wait.... Non-iron dress shirts? who cares. Lots of places don't make non-iron dress shirts. I don't own a single non-iron dress shirt. I'd disagree as to the positioning. BR has plenty of ads showing their models in really shitty excuses for casual outfits, and while yeah the majority of J.crew ads show off their casual stuff a substantial portion of their ads/etc are on their suits and other dress clothes... so I wouldn't say one brand clearly markets itself to casual the other brand to work. They both arguably position themselves as "you can get pretty much all your clothes here" sort of places.
I think the problem is that you're not looking at it from the average person's perspective. Yes, J Crew sells suits, but they are not prominently featured. I've never even seen one (or a pair of slacks) at my local store. The average person is not going to spend hours exploring what they consider a very boring and uniform outfit; they're just going to buy a cheap one and say the hell with it. Of course non-iron shirts aren't necessary. But they are the de-facto apparel for many, many people who need to wear a button down shirt. Take your average newly minted young professional, and he will want something he can throw on in the morning, no fuss. BR offers many, because they are largely oriented towards business wear. J Crew sells none, because they are not selling to that market. I'm not sure what BR is trying to market itself as - I think they're probably having an identity crises, both wanting to sell everyone their first shirt and slacks (profitable now), and also wanting to sell them jeans and madras (potentially profitable). But look, go to the two websites. BR has a guy in several variations of at least business casual. J Crew has a bunch of shaggy guys in raw denim. To someone on SF, who has spent time combing through their entire catalogue, of course it looks like they are the same market, because their product lines overlap. I'm the same way; if I buy a cheap suit, I could see it being a ludlow, but I'm definitely not buying the weirdly-cut BR stuff. But the marketing (that I've seen) is different. But this is really irrelevant to my original point, which is that BR is profitable because people buy work clothes there, and J Crew is profitable because people buy casual clothes there. For whatever reason you want to suppose, I'll bet dollars to donuts that their sales numbers reflect this.