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Why is Moncler so expensive?

post #1 of 29
Thread Starter 
I'm perplexed how they justify that $900 and up price tag on these shiny bubble jackets. Does anyone know why? Besides the usual response such as, "that's what they think people will pay for it". Does the down that's used to fill it come from organic geese or something.
post #2 of 29
brand positioning.
post #3 of 29
Quote:
Originally Posted by lpalma121 View Post
I'm perplexed how they justify that $900 and up price tag on these shiny bubble jackets. Does anyone know why? Besides the usual response such as, "that's what they think people will pay for it". Does the down that's used to fill it come from organic geese or something.
"That's what they think people will pay for it" is the correct answer, so I'm not sure why you don't want to hear it. If the market will bear that price, they can get away with charging it, and so they do. This is basic economics. It sounds cheesy and it sounds like a cop-out answer, but it's the honest answer. Demand for those bubbly, shiny jackets at $900+ is apparently keeping up with supply, if not outpacing it. If people weren't willing to shell out thousands of dollars for Moncler's items, Moncler would lower the price. As is, they see no need. I'm not making the claim that the quality of Moncler's jackets justifies the price, mind you. But that's more or less irrelevant to economics. People pay for a brand, especially in the fashion industry. There is a widespread consumer tendency to equate high prices with high quality and high value, which is why Moncler prices its items the way it does. We on this forum might not agree, but since we are a mere drop in the bucket to Moncler, we don't matter. Enough people are voting "yes" with their wallets that our "no" doesn't count. Personally speaking, I own a Moncler jacket and really like it. It was a gift, though. I probably wouldn't have paid full retail for it. But again, I'm not the typical customer for them.
post #4 of 29
They do make really nice coats. I went to their store yesterday and I'm tempted to buy a sweatershirt for nearly $400, their stuff is really warm and cut really slim.
post #5 of 29
For many years they made the finest down products in the world (IMHO). They still make items far superior to many brands to which they are often compared. Also, because they can.
post #6 of 29
they really aren't that well made, especially to justify the price. There is better out there, but thats not to say they are not nice.
post #7 of 29
Thread Starter 
Yeah well I think it's the new North Face.
post #8 of 29
I've had a Moncler coat for several years. I love it - it's absolutely impermeable to cold. I tried on many other coats when I bought it. the quality stood out.

That was 2006, so perhaps the quality has changed as they've moved more into the mass market. I had certainly never heard of the label when I bought it - made the decision based on look and feel alone.

I can't speak to the many shiny, "prada-ish" looking ones I see everywhere now. I should also mentioned I managed to get mine something like 60% off.
post #9 of 29
for me if its that much then it must have a lifetime warranty (ala LL bean/Filson). That way you're buying into the quality of the coat and assurance of good customer service.

also anything that amount should last your more than 2 seasons (and them some). I've had some barbour jackets get holes or have the zipper break after a year of use making them expensive to own (and to have it officially repaired reproofed).
post #10 of 29
The products are well made and tailored to to fit nicely but low self esteem and/or the need to show off a branded, expensive product probably has something to do with it.
post #11 of 29
they employ French people to blow air into those bubbles in them jackets, piece by piece.
post #12 of 29
They are less function than form..

Warm they are, but not water or shower proof..
post #13 of 29
+1 there are many other makers with far superior products in terms of function and durability with a lower price point. However, I do kind of like their idea of combining a wool outer with down. that said, their pricing is ridiculous and it is marketing: produce something that the beautiful people will wear and they will pay whatever price you want them to.
post #14 of 29
this just made me chuckle out loud

Quote:
Originally Posted by acidicboy View Post
they employ French people to blow air into those bubbles in them jackets, piece by piece.
post #15 of 29
The Thom Browne-designed line they have is pretty nice.
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