Originally Posted by lpalma121
I'm perplexed how they justify that $900 and up price tag on these shiny bubble jackets. Does anyone know why? Besides the usual response such as, "that's what they think people will pay for it". Does the down that's used to fill it come from organic geese or something.
"That's what they think people will pay for it" is the correct answer, so I'm not sure why you don't want to hear it. If the market will bear that price, they can get away with charging it, and so they do. This is basic economics. It sounds cheesy and it sounds like a cop-out answer, but it's the honest answer. Demand for those bubbly, shiny jackets at $900+ is apparently keeping up with supply, if not outpacing it. If people weren't willing to shell out thousands of dollars for Moncler's items, Moncler would lower the price. As is, they see no need. I'm not making the claim that the quality of Moncler's jackets justifies the price, mind you. But that's more or less irrelevant to economics. People pay for a brand, especially in the fashion industry. There is a widespread consumer tendency to equate high prices with high quality and high value, which is why Moncler prices its items the way it does. We on this forum might not agree, but since we are a mere drop in the bucket to Moncler, we don't matter. Enough people are voting "yes" with their wallets that our "no" doesn't count. Personally speaking, I own a Moncler jacket and really like it. It was a gift, though. I probably wouldn't have paid full retail for it. But again, I'm not the typical customer for them.