It's hard to recommend a specific brand or product, as needs and preferences differ from person to person, but here are some of the criteria I use when evaluating moisturizers: 1) Does it fit your skin type (i.e. does it improve the dryness and moisturize your skin without making your skin too oily/wet) 2) How long does it last? Cheap creams may not be so cheap after all if you have to apply it very often, while expensive products may last longer (this is not always related to product price). 3) Do you like the feel? Some moisturizers give a cooling or warming feeling. I think this is pretty much up to personal preference, but I like the ones that cool down my skin. 4) Do you like the smell? Again, personal perference, but I like the ones with a slight perfume smell, but only so strong that it goes away when the cream is absorbed. If you want a perfumed one, you might consider getting one that is a part of a fragrance series or facial care kit (i.e. I used to use the Hugo Boss skin care series with scrub, facial wash and moisturizer--all with the same scent). You can also get moisturizers without perfume in them (and thus no smell). 5) Does it get absorbed fast into your skin? This may not be important if you only apply it once in the morning and it has time to get absorbed into the skin before you leave, but if applied often--and typically just before you leave the house--you probably want something that is absorbed quickly so you don't walk around with a wet/oily face.