In addition to ruining a fine brand the new owners had the amazing vision to open in the new Plaza Hotel in NYC just as the world began to feel the full effects of the financial crisis. This PR release shows how the image of the company went from a handmade and functional ethic to wanting to change it into something else. Well I guess they did.
GHURKA TO DEBUT IN PLAZA RETAIL COLLECTION
NEW YORK (SEPTEMBER 4, 2008) Known for its exquisite handcrafted leather goods and accessories, American luxury brand Ghurka announced today that it will debut a retail boutique in The Plaza on September 22, 2008. The landmark building, poised on the crossroads of 5th Avenue and Central Park, pays homage to some of the most distinguished guests, exclusive parties and monumental events of the last century.
Offering an extensive collection of travel goods and products for business, leisure and the sporting life, Ghurka will join several other unique luxury brands in The Plaza Retail Collection, a unique collection of boutiques that combine to create an international luxury destination in the heart of New York City.
The Plaza is an iconic landmark in American history and we are extraordinarily proud to have Ghurka, a brand also rich in heritage & tradition, be a part of this exclusive retail collection, said Accessory Network Chairman and CEO Abe Chehebar.
For the last three decades, Ghurka has introduced exceptional pieces for men and women that strike a harmonious balance between functionally and style. Each look embodies Ghurka's charge to revive the fine art of leather working, and create sophisticated leather goods that are timeless in their appeal. Ghurka's collections are designed for the discerning customer who covets exceptional craftsmanship and quality.
Recently, Ghurka announced the appointment of American born artist & designer, Nicholas P. Gamarello, as Vice President/Creative Director to evolve & broaden the scope of the brand to become a full-fledged lifestyle brand representing worlds within worlds of product category under the Ghurka umbrella. Five collections are planned to launch in early 2009, including a Women's Couture Collection, an Expedition Travel Collection, a Sketchbook Aviary and Botanical Collection, a Frontier Collection and a Limited Edition Trophy Tote Collection featuring patriotic overtones. These new silhouettes and designs will be offered in addition to Ghurka's existing classic collections.
The wholly-owned Ghurka falls under Accessory Network Group's Prestige Brands Division along with licensed brands, Calvin Klein, Tahari, Karl Lagerfeld, Vera Wang Lavender Label, IZOD and Cynthia Rowley.
About Accessory Network Group: Founded in 1984, ANG is a privately held manufacturer and marketer of premier of brand name and private label handbags, small leather goods, luggage, accessories and cold weather apparel. Supplying retailers with a broad line of fashion accessories for men, women, teens and children, ANG is recognized as the leading accessories designer and manufacturer in the industry. ANG's Prestige Division holds licenses to design manufacture and distribute Handbags & Accessories for leading designer brands such as Vera Wang Lavender Label, Karl Lagerfeld, Tahari, Calvin Klein, IZOD and Cynthia Rowley. Additionally, ANG owns LeSportsac, the leading international brand of affordably priced luxury nylon fashion bags sold in major department stores as well as company owned retail stores.
About The Plaza: The Plaza, an international cultural icon for 100 years, continues its legacy of extraordinary splendor and flawless service. With a legendary hotel, lavish residences, and an unparalleled retail collection, The Plaza remains an incomparable brand exuding authenticity, elegance, and global prestige. At Fifth Avenue and Central Park South, the Plaza retail collection is destined to be a new classic for the world's most discerning consumers.