Nik, a lot of people I have spoken to about your shoes still apear to experience trouble conceptualising the various lasts and I notice there are not a whole bunch of photos of your shoes on the web to get a better perspective.
I have not seen too many of G & G myself, but i have seen enough to recognise an increasingly superior standard in the product which is going to attract more new clients with a greater need to know and understand the product better.
Perhaps you could do a brief precis of the lasts, their history, a comparitive description relative to otehr better known shoemakers and the reason each last has been selected by G & G.
Could we start a nice photo gallery somehere for people to post the various pics of their shoes with the colour, last used etc so we can more easily familiarise ourselves with the characteristics of each last.
Thank
R