I look at it this way ... no matter what one is comfortable paying -- unless you are either the biggest tightwad or the biggest spendthrift -- there is someome who is quite comfortable paying more and very possibly much more (some are downright giddy to pay more) ... just as there is someone who is only comfortable when paying less ... often significantly less.
Out there in that big wide world there is a fellow flying his tailor to Dubai, New York, or Moscow to be measured for umpteen suits made up in every combination of Plus-Ultra-Guanashina* (or is it plus-ultra-guano ... well, perhaps you get my drift) and he "needs" them in two weeks! Of course, there is also the fellow debating whether or not he can afford to part with five bucks at Goodwill for what will be his one and only suit. Then there is that full range in between.
* For those who don't know -- and I can never remember unless I'm looking at the definition -- Guanashina is made from a blend of Andean guanaco, pashmina & yearling cashmere. Some people can't live without it ... fortunately I can.