On the East Coast, I see men wearing Beauforts pretty regularly (they are certainly the "norm" in terms of Barbour) and sometime wearing the Border. A few times I've seen men in the Bedale and it doesn't quite look right to me. I see women wearing the Bedale a lot -- I know it is not strictly a women's jacket, but I'm just letting you know how I see it worn. The side cents on the Bedale flap open, accentuating women's curves in the rear. On men what is a mildly-seductive look on women just looks a bit odd. That said, I think what should really dictate this choice for you are 2 things: desire for functionality and your height. Beaufort is the best length for the band within which most men's height falls - if you're 5'9" to 6'2", the Beaufort will be great. I think it is best at around 6'. The Border is longer and thus looks a bit odd to my eye on men under 6'1" or 6'2" (similarly, a Beaufort looks way too short on a man who's 6'5"). The Bedale is really the only viable option for men who are under 5'9"...everything else looks too long to my eye. On the functionality point, the Beaufort, I think, wins. The large game pocket in back which spans your entire lumbar region and has access zippers at both hips makes this the most useful jacket I own. Keep a scarf, gloves, AND hat in there in the winter. Carry a book in there. Carry an ultra-portable laptop in there. Carry an extra layer in there. Carry food in there when you go to a movie. A friend of mine has even "smuggled" 3 bottles of champagne in the pocket of his as we entered at BYO restaurant. Man, you could even store dead game in there, as was intended! The Bedale is an equestrian jacket and, as such, has no game pocket at all. For this reason, I find it to be significantly lacking in functionality vs. the Beaufort. Furthermore, the knit cuffs of the Bedale feel very nice and keep you warmer but are extremely awkward if you wear the coat overs a sport jacket. The Border has large game pockets, but there are two and access is from inside the coat. You can store stuff, but they don't zip and there isn't that single huge pocket the Beaufort has.