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The New York Times has an article on high end jeans:
Quote:
Among the better known labels there are Rogan, Seven for All Mankind, Miss Sixty and Diesel, one of whose founders, Adriano Goldschmied, is widely credited with having originated the notion of "premium" jeans. And there are also the scores of brands that one might call the children of Goldschmied: Earl, Chip and Pepper, Paper Denim & Cloth, G-Star, Citizens of Humanity, Habitual, Notify and Blue Guru. In a sense, premium denims are to Levi's as microbrews are to mass market beers like Budweiser. Although they account for no more than 3 percent of the $11 billion overall jeans market, it is worth noting that the category itself barely existed just a few years back. Besides, "3 percent of $11 billion is fairly substantial," Ms. Dupuis said.