Originally Posted by odoreater
I have no personal interest in this discussion at all either (because I would never dish out $550 or $1500 for Vass shoes), but what you are saying is not entirely accurate. By allowing an influx of the same shoe at cheaper prices it lowers the market value of the Vass shoe bought from BG once it is in the hands of the buyer. In other words, once it is discovered that the shoe is not as exclusive as the buyer thought it would be at $1500 because others are wearing the same shoe at $550, he loses the value he and other in the marketplace placed on that exclusivity. People buy $1500 shoes because they value the fact that not many other people out there will be wearing the same shoes, but when he shows up at the office and some guy is wearing the same shoes because he was able to afford them at $550, the value to the BG buyer is lessened.
I guess the point I was trying to make is that the majority of consumers didn't know about the deal w/ the German seller. It was only the SF types that did, and the majority of us aren't going to be purchasing $1400 shoes at full retail, thus there isn't too much direct overlap in the market.
We are the types that will always find some way to purchase an item of clothing for a fairly considerable discount. I'm not sure exactly the point I was trying to make (or if I'm making sense - rough night last night), but there's dozens of debatable points within this single topic. Truth be told, if we all have time to argue about $1400 shoes on the internet, perhaps we need to take a step back and look at what is important.
I do hear what you are saying about the lower prices potentially damaging the brand image - always an important consideration when planning a marketing strategy.