For all of you first time AE buyers freaking out about your new purchases:
5. Use AE's conditioner cleaner or Saphir Renovateur before wearing your shoes to help minimize the creasing. Thereafter use these products regularly. For some shoes, I do not use anything but Renovateur.
What types of shoes do you only use Saphir Reno on? I've got a pair of chromexcel Bayfields that I have yet to wear outside and was going to use the regular AE conditioner prior to actually wearing them out.