Let's hope it's not another euphemism like "polished cobbler." LOL
**UPDATE: I just asked customer service on chat and here's what they said about it:
Jared: The Brush off process takes a black shoe and burnishes the shoes with dyes to give it more of a shiny polish look with color peaking through.
Jared: This is full grain leather, but it goes through lots of processing to give it that brushed off look.
Jared: The shoes will wear like any of our other calf skins and the brush off leather will keep its color. You only need to use conditioner cleaner on these shoes since they do not polish because of the brush off process, but will still show a shine kind of like a patent leather.
I've got to hand it to AE customer service. I was going into the chat thing thinking "they will probably have no idea and give me some boilerplate response." But no. I'm impressed with their knowledge. Just another reason why their CS is the gold standard.
Hmmm, I actually discussed this same thing with the SA at my AE and he seemed to say the opposite. The shoe was predominantly a color with the black polish over top. So as you would wear the shoe overtime, more of the black would rub off and more color would show through. Perhaps he got it the wrong way around. Either way, the explanation tends to mean that the shoes will eventually change color.